Icons and the everyday user: Where does social influence lie?
“When a celebrity with a lot of followers tweets something, it doesn’t necessarily mean you’re going to get an avalanche of traffic.” – Ricky Van Veen, co-founder and CEO of College Humor...
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Failure by design: The impact of ignoring customer experience. A United...
There are so many bad examples, or rather so many good examples of companies performing badly that it’s become almost too easy to make a marketing blog into one continual rant against brands. This year...
View ArticleMy 2013 Social Strategy: Blog more. Favorite what I like. Talk about...
I’m not a believer in resolutions but having spent much of the last few weeks off the grid [see my Yosemite Winter 2012 trip photos] I’ve had a lot of time to think about what role social should play...
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What 1000s of people dressing up at Disneyland can teach us about community,...
Yesterday was a day of no particular significance [in Disney terms] yet thousands of people wearing suits, dresses, uniforms and all manner of stylish and generally vintage clothing descended on...
View ArticleLocation Changed
If it seems like my blog has been gone longer than usual without a post, you’re right. I’m still writing on marketing, social & tech but one has to “practice what they preach,” and I’ve come to...
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